Guide

Anshu Gupta’s short answer to the last question would be “yes”. On the ground in Ernakulam for weeks now, the Magsaysay winner and co-founder of Goonj, an NGO that focuses on disaster relief, harks back to the 2015 Chennai floods, another disaster that catalyzed social media mobilization. It also brought an ostentatious breed of virtue … Read moreSeeing red at the virtue signal

Roughly 2,100km east, back in Kolkata, a drowsy attendant in Indian Museum’s Bharhut Gallery is startled by a camera flash. Saree pleats clutched in one hand, she chides the culprit for standing on the base of a 2,000-year-old Sunga stupa. I decide to take the museum director up on his offer of seeing the improved … Read moreWho’ll guard objects they aren’t trained to respect?

But Patanjali goes a step beyond that, more closely aping well-established brands in naming and/or outward appearance. Sure, it’s something a newcomer might do, but wouldn’t a firm with ambitions of ruling the market want to set itself apart? Bijoor points out that Patanjali is different from every other arriviste new kid on the block … Read morePatanjali mimics the market leaders in packaging