Old: B2C, gold: B2B

For many years now, the predominant model for e-commerce in India was “inventory-led”— customers order a product which ships instantly from warehouses run by online marketplaces like Flipkart or Amazon. In days gone by, the inventory belonged to Flipkart and Amazon, but later on, after pressure from India’s government, the inventory could belong to any … Read moreOld: B2C, gold: B2B

Lessons that we really need to learn

While these ecosystem challenges have always existed, innovation could help Airbnb overcome at least some of them. A source from a boutique hospitality consultancy points to Booking.com, another American brand, as an example of what Airbnb could do. Booking.com customized itself to the needs of Indian travelers by implementing a “Pay on Arrival” service in … Read moreLessons that we really need to learn